Logo design and visual identity for household appliances “Pure Ultra”

Pure Ultra is a manufacturer of household appliances and batteries from China. As part of the project for the company’s entry into the markets of Europe and North America, at the first stage we developed the naming, corporate identity and its key components – the logo, basic graphic elements, the main brand colors and a memorable pattern, based on the analysis of the profile of the target audience in these countries. The logo is built on pure geometric shapes, elements of the initial letters in the Pure+Ultra company name – “P” and “U”. To make everything look harmonious, we made the font of the logo based on the graphics of the sign. The logo looks great on any technique, printed matter and packaging.

At the second stage, based on the created graphic elements of the corporate identity, our team developed a clear and informative packaging. With the help of infographics, we provided all the information about the product for the buyer. The packaging looks great on the store shelves and forms a single display unit with a unified design and color scheme.

As a final step, we developed instruction templates and advertising posters. All elements of the corporate identity were designed into a single manual in English and Chinese.