Pets accessories “Empy”

From the very date of foundation, the company began to actively supply pet accessories to the Russian market under its own brand. Further plans are to increase the scale of supplies and create a production site in China for the production of accessories with a unique design.

After negotiations with the founder of the company, our team will create a logo that is shaped like a pet – a dog. We agreed on the main idea and created a text logo without separate additional graphics or signs. The first letter of the company’s name began to look like a dog’s muzzle. The rest of the letters are shaped like paws and a tail. As a result, we combined the image of the dog and the text part of the logo. It turned out a playful and cheerful dachshund puppy.

We have divided our work into several stages. First of all, we analyzed the existing visual components and formed a work plan for the project. At the second stage, graphical flaws in the old logo were corrected, the main corporate colors and corporate identity elements were developed. Having structured all the rules of use in convenient guidelines, we started designing the main corporate carriers of the company – employee badges, building signs, room navigation, basic design of the exhibition stand and work clothes for employees. One of the main principles in the development of media design was simplicity and ease of manufacture. The final stage was the development of a unified design for the company’s corporate website and presentations in English and Chinese. In addition, we have created convenient templates for the main pages of the site and presentations for further independent use and editing by company employees.

As a result of our work on the project, a common corporate style has emerged, a holistic visual image of the company has been formed, branded media have been standardized, and staff has been trained to work with the new identity.