Packaging for the manufacturer of household appliances “Pure Ultra”

“Pure Ultra” is a Chinese manufacturer of household appliances and batteries. We have developed a logo with the main elements of visual identity, packaging and a guide with a description of all graphic elements and examples of their use, so that company employees can easily use corporate identity elements on their own.

The packaging is based on the main elements of the company’s corporate identity and is made in the colors of the brand that we have chosen. The information part of the package is not massive, but contains all the necessary information about the technical characteristics of the product and its functionality. Thus, we freed up more space for the visual component: product images, inspiring photos and areas with branded accents – graphics and patterns, increasing the recognition of packaging on store shelves.