Packaging for baby wipes “Lieiie”

For the Chinese brand “Lieiie” we made a package design for baby wipes. This is one of the first products to be produced under their own brand in the economy segment.

The napkins will be sold in China, so we decided to make a minimalist design inspired by the packaging of Korean and Japanese manufacturers that are popular in China. This made the package more attractive to the buyer, made it stand out on the store shelf in comparison with other baby wipes in the economy segment, increasing the buyer’s confidence and denoting the high quality of the product.

We made the glue valve of the package with an individual shape the main visual element. For example, for powder effect wipes it is a cotton flower, and for wet wipes it is a valve with wavy edges that symbolizes water. We have assigned a different color code to each series: pink for powder wipes and turquoise for moisturizing wipes.