Logo design for Russian Business Community

The Russian Business Community Council of China – the leading Russian business association in China, provides a platform for communication and cooperation for Russian companies developing in China, assists in the development of China-Russian business, and expands the economic cooperation prospects between the companies of the two countries.

We designed a profoundly meaningful logo and a basic graphic. The letters “RU” in the logo is the abbreviation of the English combination of words “Russian Union”, which represents the meaning of the union of Russian enterprises. At the same time, “RU” is also the international abbreviation of Russia. The essence of the organization is clear at first sight. The letters are integrated with the outer circle shape. The circle also symbolizes connection and cooperation and highlights the friendly and mutual assistance of the organization.

In addition, we did other peripheral products with logos and graphics, such as business cards, badges, posters, etc. All of them use the circle as the main motive, which echoes the circle on the logo and achieves a unified style. The graphics colors of the entire logo and all peripheral products are red, blue, and white. Red, blue and white are the colors of the Russian flag and the colors also echo the theme reflecting the characteristics of the organization and are highly recognizable.