Logo design for chinese baby products brand “Lieiie”

The Lieiie brand specializes in the production of children’s clothing, dishes and hygiene products. These products are created under the direct supervision of specialists. Pediatricians, teachers, designers, as well as parents take part in the development of products.

When the Lieiie team asked us to create a logo for their brand, we were surprised by their enthusiasm and creativity. This team performs their work with love and takes care of their customers.

Children are the flowers of life. They need love and care for their full development as the most delicate flowers on the planet. Therefore, we used the symbols of the flower and heart as the basis of the trademark logo. The flower represents beauty and growth, the heart symbolized love and care. Green colour is associated with nature and environmental friendliness, yellow – with solar warmth and care. Сombining the brand name and these symbols, we have dotted the I’s. So, the logo embodies the main principles that the Lieiie team is guided by when developing their products. The logo was made in two versions – English and Chinese, for differentiated use in different markets.