Logo design and naming for wooden toys manufacturer “Avito”

Our task was to design a logo and a brand name for a manufacturer of wooden toys. These toys have an Italian design and are manufactured using Italian technology. In Italy, the secrets of the production of wooden toys are inherited and are a family heirloom. Therefore, we proposed the name «Avito», which means «hereditary» in Italian. We found another consonant word in Italian «Aviatore» (aviator) and decided to combine these words into visual image.

The image of a retro plane and a plush toy pilot at the controls evokes childhood memories. Harmonious colors in delicate shades symbolize childhood, dreams, happiness. “All children fly in their dreams” – this slogan came to us already in the process of working on the logo and now it will help children realize their dreams with toys from «Avito».