Book characters illustration for “Lucy & Leo”

“Lucy&Leo” toys is a Spanish brand of educational toys. The products of this brand are successfully sold all over the world. In 2020, in connection with entering the Chinese market, the company approached us with a new project — an informative book about interesting places in different countries, which you can take with you on the road.

To increase the attractiveness of the brand and increase sales, we were faced with the task of creating heroes to promote the brand and a series of educational books based on the heroes of the book. We came up with two main characters for the Lucy&Leo brand, based on this idea we wrote an educational book and made cute illustrations.

Lucy is an active and inquisitive girl, and Leo is her friend, who is distinguished by the fact that he constantly comes up with different ideas for adventures. They travel the world in a red hot air balloon and learn a lot about the environment. Are you ready to go on an adventure with Lucy and Leo? If yes, then you will meet new friends, visit countries on different continents, get acquainted with culture, geography, animals living there, find out why a little kangaroo can not be a football player, come up with new names for new friends and interesting places on our planet.