Board games packaging for “Big Wolf” brand

Under the trademark “Big Wolf”, a team of like-minded people from Beijing creates and manufactures educational toys and board games that contribute to the intellectual development of children. In connection with entering the European and American markets and launching sales on the Amazon platform, the company needed a logo, corporate identity, and packaging design. We made two versions of the design – for the Chinese and foreign markets.

We analyzed and identified the main advantages of the brand over similar brands and identified the basic principles of brand development. Based on the research, we described the mission of the brand and created a legend in the form of a fairy tale about the Wolf. After that, our team focused on the visual part of the brand.

We created an eye-catching logo featuring a scientist wolf that kids and adults love alike, as well as graphic elements for branded media and packaging. For the effective use of all corporate identity elements, we have compiled a handy guidebook with examples of the use of all elements and media layout rules.